NEW YORK (AP) — YouTube has been very good to bedroom singers, who have found a quick path to fame, and major labels, which have benefited from some of the largest digital audiences for their top music videos.
But the middle tier — hundreds of independent labels and their deep rosters of bands — has sometimes been marginalized in YouTube's endlessly expansive video jukebox.
Now, as YouTube continues to expand as a music destination, it's making itself more welcoming to independent labels and musicians.
On Monday, YouTube unveiled a new feature called the Merch Store that allows users to purchase fan merchandise directly on an artist's YouTube channel. On Wednesday, …
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